Bluefly, a designer discount site, highlights the potential savings of shopping the site, right within the title tag. In doing so, the site is giving the page better chances of being listed higher on the page in the results, which correlates with...
If a product is featured in a lookbook or other image on a retail site, adding a link back to that specific item can increase conversions. Even without the interactive graphics, the real-world approach can give incremental gains to the site.
Titles and descriptions still remain one of the most misunderstood items on any site and they are still as important as ever. To not understand this is to not understand what Google and its algorithms measure and how this might affect your site.
It is important to also blend your SEO strategy and web design with actually usability – what happens once users hit your site. Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results.
For example, if you have affiliate links on your site, you can calculate a conversion rate from knowing the number of clicks to the number of people who purchase something via the affiliate link. Many great plugins are available to help your...
Get a link on that target site. Read their site. Is there steady content on the site? If your site isn't a resource, you need to provide unique content. Once you've found a site, come up with a concept.
This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service providers with ease. For example, if average site revenue is $100, then your Whales segment might be set to capture orders with...
Uniqueness: How unique a page is relative to other pages within the site. Kaufman adds that BloomReach customers are also the ultimate decision-makers in the direction of the site. If you’re not familiar with BloomReach’s other offerings, it...
It's a great reference while you're building a site," Jones said. If your company is updating your site, read this with your development team. Other chapters focus on site architecture and server-side issues like rewrites and redirects.
Typical contract services include things like SEO copywriting ($0.15-$0.50/word), site content audit ($500-$7,500), link profile audit ($500-$7,500), and social media site setup ($500-$3,000). Monthly retainer arrangements usually include regular...
Side Note: Yelp has actually been criticized in the past for inconsistently removing reviews that violate its Terms of Service or Content guidelines, so it's important to remember that you aren't the only one taking control of the reviews on the...
Buy 10,000 links and point them in your site's direction. Back in the good ol' days of SEO, you could get links, any links, just about and throw them at your site and your pages then watch those pages skyrocket to the top.
Capture the data and track the behavior of other shoppers who visited your site while in store to gain invaluable insight. Anonymously identifying and matching IP addresses of store Wi-Fi to see if they are in a store while accessing your mobile...
Your design effort needs to match the type of site your building and the content it needs to support. If this site is mission critical to the success of the business or organization, treat it that way and take the design seriously.
It is easy to check to see if they do, with a search query such as: [site:nytimes.com "guest post"] (without the []): In fact, rejoice when you find a site that won't allow rich anchor text in the post or the attribution.
Keyword Referral Data: Which keywords the prospect used to access the site. In Google Analytics, the "Navigational Summary", found in the "Content" section, provides important performance metrics. This is a critical way you can explain the value of...
This job typically falls to the SEO manager who is tasked with aligning site content to how people search. While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight focus on the quality and relevance of the...
With FBX, which can be powered by both on-site behavior and a user's search history, Facebook can target users based on their online behavior when they're not thinking about how they'll be perceived by their friends.
With and without “Official Site” in copy That’s why goals are so important in crafting your ad testing matrix. Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers.
What about the content that's already on your site? Site managers and marketers can become complacent with their sites, viewing the same top level and product/service pages, blog pages, news pages, and so on.
