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  1. "Which Update?" Is the Wrong Question

    You may start at the most likely culprit based on which algorithms you believe may be affecting your traffic but it’s important to address the full scope of the site. is a frightening truth, a belief that it could be either and thus, a belief that...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. Google ends up dishing out more and more organic search...

  3. Dealing With Onsite Duplicate Content Issues

    The Same URL for Mobile Sites: To solve the duplicate content issues in case of a mobile version of your site, going responsive or the same URL will solve the problem. Duplicity can be both onsite and offsite: Onsite duplicity is when the same...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    As with traditional websites, you don’t haveto be a developer to optimize a site, but it certainly helps. Obviously Google will be rolling out the App Trial technology on Google Play, so having an Android version of your app is important.

  5. Native Advertising for Small Business: The Missing Link?

    This in turn increases a site’s domain authority, which then makes the entire search marketing campaign all the more successful. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a...

  6. Deal With the Big Rocks First

    What most folks fail to understand is that the general approach your site presents to the users is more important that where to put your call-to-action button. Website optimization methods focus on incrementally optimizing a site to increase...