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Important Search Engines

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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users across multiple engines (Bing, Google, etc. This post will walk you through DoubleClick Search's Display Remarketing from search ads...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    This usually means one of two things: you're either going to keep the page in question and work to improve it, or you're going to kill it altogether or maybe hide it from the engines. So rather than killing it, you hide if from the engines.

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Businesses and marketers that are already building great brands, sharing information that they've put a lot of thought and care into, and making sure their sites are optimized for search engines and users are aligning their efforts well with what...

  4. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. As we get more experience in using search engines, we refine how we use them and...

  5. A Recipe for a Tasty Semantic Search & SEO Salad

    As semantic search capability continues to develop, it will become increasingly important to stop focusing on precise keywords and hoping that the search engines will recognize relevant synonyms. But more importantly, this also increases our...