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  1. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Search engines: Changes to algorithm, updates, SERP updates, market share. Proving the Value of Your Search Campaign: Tangible SEO Metrics Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the...

  2. BloomReach Adds 4 New Metrics to Measure Page Quality

    What there hasn’t been – other than whatever search engines might be using on their own – is a way for a marketers to be measuring it. Co-founded by an ex-Googler and search quality team member, BloomReach and its CQM technology has been used in...

  3. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Users can discover and find apps in two ways: searches through the app stores as well as searches on search engines. Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords...