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  1. Last-Minute SEO - Here Come the Holidays!

    Website visibility is basically anything you do to bring your site to the eyes of potential users and/or customers. The thing is, today there are so many different strategies you can use to bring clients and users to your site that we need a...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Although I position this feature as a means to an end (to set up basic remarketing on your own) it doesn't mean you can't develop complex and winning strategies to re-engage users. By using this feature in DoubleClick Search (DS), you are able to...

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    Once you feel you've got the site ready for both search engines and users, there's plenty of time to put on your promotion hat and start bringing in traffic. But more importantly, this also increases our ability to provide content designed more for...

  4. Google Analytics Content Reports: Understanding the Key Benefits

    This report shows you the pages that users were on before and after a pageview of the selected URL. Another benefit is seeing pages users were on prior to experiencing a 404 error page. One of the most useful reports for any website, it's all about...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Forty-three percent of mobile email users check email four or more times per day. Jenkins quipped that it's largely because email is not the shiny, sexy toys that mobile and social are; let's see where we end up in the next five or 10 years, he said.

  6. Landing Page Optimization: How to Identify Testing Opportunities

    For Amari that was creating supporting information and a clearer call-to-action up-front by finding out that online users were ready to book a room on their first visit to the website, i.e.they were lower in the marketing funnel.