Pat Stroh is VP of analysis & decision support at SEM agency Impaqt. He spearheads analytical initiatives and decision support activities for Impaqt's search marketing campaigns, with a special focus on ROI-optimization.
Matt Naeger, VP and general counsel at Impaqt The $44 billion deal would reshape the search engine marketing arena, teaming the number two and three players into a solid number 2. But if the deal does go through, there will be plenty of integration...
Matt Naeger, VP and general counsel at Impaqt So far, we've shared some New Years Resolutions, and predictions from several search marketers and social media marketers. I asked many of those same marketers what they would most like to see from...
Matt Naeger, VP and general counsel at Impaqt Last week, we shared some New Years Resolutions from several search marketers and social media marketers. I asked many of those same marketers what they thought 2008 had in store for search.
Pat Stroh is VP of analysis & decision support at SEM agency Impaqt. He spearheads analytical initiatives and decision support activities for Impaqt's search marketing campaigns, with a special focus on ROI-optimization.
Impaqt's Pat Stroh gives you a quick quiz to determine your MESS, or Media Energizing Search Score. Your paid search campaigns do not exist in a vacuum. A PPC campaign is affected by other, non-search media efforts.
Pat Stroh is VP of analysis & decision support at SEM agency Impaqt. He spearheads analytical initiatives and decision support activities for Impaqt's search marketing campaigns, with a special focus on ROI-optimization.
Impaqt's VP of analysis & decision support Pat Stroh explains that lowering your bids may actually be a better plan. Ups and downs in search activity and success metrics are often related to activity in other media channels, such as TV, radio...
Pat Stroh is VP of analysis & decision support at SEM agency Impaqt. He spearheads analytical initiatives and decision support activities for Impaqt's search marketing campaigns, with a special focus on ROI-optimization.
In today's SearchDay, In the Mix: Search in the Overall Marketing Mix, Impaqt's Pat Stroh explains that without knowing the full details of a client's media mix, an agency is limited in how well it can optimize a paid search campaign.
Using someone else's trademark in the metadata, even if it didn't affect the ranking in the search engines, could still be considered infringement," added Matt Naeger, Vice President and General Counsel at IMPAQT.
Using someone else's trademark in the metadata, even if it didn't affect the ranking in the search engines, could still be considered infringement," added Matt Naeger, Vice President and General Counsel at IMPAQT.
One way to determine if your site's content has been stolen is to use the search engines," said Matt Naeger, Vice President and General Counsel at IMPAQT. Combating Search Engine Fraud and The A competitor is running a search engine ad with your...
One way to determine if your site's content has been stolen is to use the search engines," said Matt Naeger, Vice President and General Counsel at IMPAQT. A competitor is running a search engine ad with your trademarked brand name.
Matt Naegar, one of our legal panelists at SES Chicago and general counsel for search marketing firm IMPAQT, looks at the Google-Geico ruling from a marketer's perspective in this MediaPost article. In This Issue
Matt Naegar, one of our legal panelists at SES Chicago and general counsel for search marketing firm IMPAQT, looks at the Google-Geico ruling from a marketer's perspective in this MediaPost article. In This Issue
Matt Naegar, one of our legal panelists at SES Chicago and general counsel for search marketing firm IMPAQT, looks at the Google-Geico ruling in Google Versus Geico: What Does It Mean for Search Engine Marketers?
According to the Jupiter Research report, Decide Interactive/24/7 Search, Did-It.com, Impaqt, Performics and AvenueA/Razorfish Search are closely grouped for top ratings in paid listings management.iProspect and Impaqt were the top ranked vendors...
According to the Jupiter Research report, Decide Interactive/24/7 Search, Did-It.com, Impaqt, Performics and AvenueA/Razorfish Search are closely grouped for top ratings in paid listings management.iProspect and Impaqt were the top ranked vendors...
Impaqt Impaqt iProspect A new report from JupiterResearch says that search marketing firms, rather than the search engines themselves, now control the majority of search spending in the US. The report's not yet been posted to the Jupiter site, so I...
