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Impact Landing Page Quality

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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    It’s more about engagement than some technical problem (although I have seen technical problems impact content quality). Once you better-understand the percentages, you can drill into the search queries and top landing pages from mobile traffic.

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    One way is to manually click around and review every page on your website to assess its quality and value to your audience. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up...

  3. How Can Good PPC Managers Become Great PPC Managers?

    Going back to the client example I mentioned, we conducted an analysis on each keyword's quality score. If the AdWords note said, "Landing page experience: below average," we'd work with the client on improving how the landing page supported the...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    What Would Cause Close to Rates to Decrease on Quality Leads? How Does Lead Quality Within Our CMS look? Through the clients' CMS, we conducted analysis on lead quality. Without going into all the details of what makes a B2B lead high quality, I'll...

  5. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Depending on the purpose of the landing page at hand, high bounce rates can signal serious content quality problems. There are times this data can yield serious content quality problems, but there may be other hidden problems causing Panda issues too.

  6. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Your Money or Your Life (YMYL) pages are specific web pages that Google wants quality raters to hold to a higher "Page Quality" (PQ) standard than other types of web pages. Again, while Google has publicly said that how quality raters rate your...

  7. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Suboptimal ad relevancy and quality score. Improved relevance helps improve your click-through rate (CTR) and quality score. WordStream's research showed that businesses with lower quality scores saw their cost-per-click increased by up to 400...