SAP’s Vice President of Marketing and Content Strategy, Michael Brenner says: “Multi-channel marketing is the 2nd core piece of Content Strategy, which seeks to provide the content our audiences are searching for, in all the places they search.
This was important because it was much different than the experience on their website where the pathways were designed for a desktop/laptop user and not necessarily what people needed that instant. On the web analytics side the web measurement...
One obvious trend that will impact all things search related is Google+, along with authorship and Author Rank. Let's look at some possible outcomes, lay out the facts, and propose some ways you can be ready for the rollout of Google Glass, and the...
In the age of social media the attention that business blogs used to have is diminishing; traded for the instant gratification and ease of tweeting and posting short pieces to Facebook with a picture of your latest product or special of the day.
Many Facebook shares also trigger instant indexation. They also influence Google News search results if you’re logged in. Pinterest and Twitter don’t have any impact on indexation. He acknowledged that ranking on single keywords are worth less...
Every year, like clockwork, the big paid search platform companies publish a report following Black Friday/Cyber Monday weekend which, to paraphrase artistically, says that online retail spending broke all previous records (yay!
She publishes a new video every week – a discipline that keeps verypink.com at the top of natural search results on YouTube. What sets VeryPink apart from other knitting channels is instant gratification.
Search Impact This tool allows you to see how your site looks using Google’s Instant Preview feature (the view of your site that can be seen in the search results when you mouse over the double arrows that show up next to a result).
The problems of global search engine optimization and social analytics are very similar (as if they were two sides of the same coin); knowing the intricacies of how to communicate with international audiences are part of mastering what and how to...
A new Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates (CTR) of ads with associated organic search results are higher and that the CTR increased the higher the organic result was...
Google now sprinkles Google+ results into general search results, in an initiative they’ve dubbed “Google Plus Your World. For example: a search for “raw food cookbook” on Google yields several amazon and Barnes a raw food cookbook that doesn’t...
It’s key that such an increase doesn’t greatly impact your page load speed, Today’s consumer is used to instant results, so this would likely have an adverse effect and potential customers could well leave your page before they have even clicked...
The SEO world often talks about the idea of signals – data points used by search engines to deliver the most relevant results. But the paid search community almost never discusses them (a point Kevin Lee made two years ago).
Google’s Instant Previews pane increases the importance of post-click-through behavior, while local search plays a more significant role in queries lower in the purchase funnel, according to a new eye-tracking study from Rosetta.
Twitter now has 100 million active users generating some 200 million tweets and 1.6 billion search queries every day. As your Promoted Tweet campaigns are running, make sure to analyze the impact in real-time using Twitter's campaign tools.
Sitemaps don't have a great impact unless your site is on the large side, but they're easy to set up and cost nothing, so are always worth using. You may even want to develop a strategy for noindexing pages automatically – if they're not getting...
Google likes to reward companies who work to make the web less of a 'cesspool' - their commitment to HTTPS in personalized search, may ultimately be rewarded via Google+ apps, in which, Facebook Instant Personalization style features will be...
Certainly, this could have a rather large impact on SEO and PPC click-through rates if this becomes the default Google search interface. Google is testing yet another new look for its search results pages, this time adding more white space beneath...
Fishkin feels that user behavior changes gradually over time as people get used to how search works, and that user adaptation to things like Google Instant may have had an impact. There are significant changes in Google’s rankings during the...
The recent launch of Chrome 13 had a few new features, one of which, Instant Pages, seems to be creating problems for analytics programs. The new prerendering of pages in the background while you search seems to create pageviews even if the page...
