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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Although search and social elicit different behaviors, they have a strong impact on one another. Search Signals To see the full picture, marketers must leverage channels such as search, where there is stated intent, and social, where there is...

  2. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    She publishes a new video every week – a discipline that keeps verypink.com at the top of natural search results on YouTube. Most uptake happens organically and by word of mouth, but VeryPink also uses YouTube TrueView in-search and in-display ads...

  3. Google Search Plus Your World: The Peer to Peer Evolution Continues

    Google now sprinkles Google+ results into general search results, in an initiative they’ve dubbed “Google Plus Your World. For example: a search for “raw food cookbook” on Google yields several amazon and Barnes a raw food cookbook that doesn’t...

  4. 6 Tips for Using Promoted Tweets to Boost Your Brand’s Visibility

    Twitter now has 100 million active users generating some 200 million tweets and 1.6 billion search queries every day. All Promoted Tweets are first displayed as regular Tweets to the people following an account, but advertisers can then promote...