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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. Although search and social elicit different...

  2. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    She takes the time to transcribe each video so that captions can be accurately translated using Google Translate. What sets VeryPink apart from other knitting channels is instant gratification. Perry would advise her fellow entrepreneurs to “test...

  3. Google Search Plus Your World: The Peer to Peer Evolution Continues

    And what’s the impact on our perception of Google’s relevance and usefulness? Google, on the other hand, has an answer ready for me the instant I think of a question. Google now sprinkles Google+ results into general search results, in an...