Google is also offering a "Google Wallet Instant Buy" solution as a "fast buying experience" for shoppers who use Google Wallet. Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web...
Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and Twitter so many times and that you should have a presence on Google+, YouTube, Pinterest...
So here's what you do to start tracking in Google Analytics (GA): According to Craver, the set of reports you get for tracking apps in Google Analytics is different than what you get for websites. So now getting in to measuring mobile apps in...
Just like we can all think of some way to make a smartphone useful to anyone, so we can imagine that Google Glass will have a similar impact. Let's look at some possible outcomes, lay out the facts, and propose some ways you can be ready for the...
Watch Google Trends and Twitter. In the age of social media the attention that business blogs used to have is diminishing; traded for the instant gratification and ease of tweeting and posting short pieces to Facebook with a picture of your latest...
However, Google+ triggers instant indexation. As an example, he showed what happened to the SEO visibility of Holiday-Rentals.co.uk last year after Google’s Penguin update on April 24, 2012. He quoted Eric Schmidt, Google’s Executive Chairman, who...
She takes the time to transcribe each video so that captions can be accurately translated using Google Translate. What sets VeryPink apart from other knitting channels is instant gratification. Perry would advise her fellow entrepreneurs to “test...
This tool allows you to see how your site looks using Google’s Instant Preview feature (the view of your site that can be seen in the search results when you mouse over the double arrows that show up next to a result).
For example, due to privacy and political issues some regions like China, Google’s own hosted servers have been moved out of the country, leading to slower and more inaccurate results (Chapter 3, page 45) which may impact marketing efforts there...
A new Google study examining the impact of organic listings on ad click incrementality finds that the click-through rates (CTR) of ads with associated organic search results are higher and that the CTR increased the higher the organic result was...
And what’s the impact on our perception of Google’s relevance and usefulness? Google, on the other hand, has an answer ready for me the instant I think of a question. Google now sprinkles Google+ results into general search results, in an...
Google has said explicitly that one format, sitelinks, don't impact quality score. Essentially, if your business model is poor or your site experience horrendous, Google believes this will negatively impact people’s likelihood to trust and click on...
Google’s Instant Previews pane increases the importance of post-click-through behavior, while local search plays a more significant role in queries lower in the purchase funnel, according to a new eye-tracking study from Rosetta.
Sorting out canonicalization of URLs from the start is another must – you don't want Google to see duplicate content on your site even for an instant, or it'll be reminding you of it through Webmaster Tools for evermore.
Google likes to reward companies who work to make the web less of a 'cesspool' - their commitment to HTTPS in personalized search, may ultimately be rewarded via Google+ apps, in which, Facebook Instant Personalization style features will be...
Also of note is that Google now only shows four suggested searches for Google Instant, and these suggestions fit perfectly in this new area. Certainly, this could have a rather large impact on SEO and PPC click-through rates if this becomes the...
Fishkin feels that user behavior changes gradually over time as people get used to how search works, and that user adaptation to things like Google Instant may have had an impact. There are significant changes in Google’s rankings during the...
Interesting that Google expects other analytics firms to make changes to their programming to meet the Chrome feature impact. While some have come out and said the prerendering won't skew analytics - one wonders if that is just the case for Google...
Google unveiled Instant Pages at their Inside Search Event yesterday. Instant Pages will be triggered when Google has "a very high confidence" that a website is the exact result users are looking for.
After pushing out Instant Previews for mobile and video, Google is now testing Instant Ad Previews, allowing Google users to preview the landing page before clicking on an ad to visit the site. Just as with regular Instant Previews, Google users...
