According to comScore's Mobile Future in Focus report, 37 percent of all time spent in digital media is done via mobile device, while PC retains 67 percent. Although the PC still plays a major role in our digital lives, consumers are starting to...
Return on Investment: If you're like most digital marketers, you probably have difficulty correlating ROI to marketing initiatives. Advanced marketing automation platforms can have a huge impact on your engagement, conversions, and new business.
A significantly improved ability to prove the impact of digital advertising means that branding ad dollars can be expected to continue to shift to the Internet. As you can imagine, many marketers salivate at the possibilities of being able to have...
When you consider that 60 percent of consumers already consult their smartphone on their way to a brick and mortar store (according to Deloitte Digital), it's undeniable local SEO will play an increasingly dominant role in every marketing strategy.
If they had launched this one or two years ago, it would have been rolling along by now," says Maciej Fita, SEO director at Brandignity, a Naples, Florida-based agency that helps small-to-medium-sized companies with digital marketing efforts.
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. It's the digital reflection of your brand.
SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Traditional SEO provides a proven and stable foundation from which to move deeper into enterprise digital...
Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. What may have previously been described as outbound marketing has become a hybrid of inbound marketing in today’s digital landscape.
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your products, then that's going to continue to become a bigger and...
The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. This means publishers should find ways to create personalized digital video...
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
In the digital marketing industry it would work like a dream but for others it is a non-starter, for now. To paraphrase Google’s web spam lead Matt Cutts the algorithm filter has "iterated" to date but there will be a "next generation" coming that...
Leveraging these structured and unstructured opportunities will definitely contribute to moving your rankings up and achieving your digital targets. A well-optimized Google+ Local page can benefit your digital marketing strategy in the following ways:
Boggs started off by saying there is no single needle in the haystack that can help you with the success of your site’s performance and digital marketing program as a whole. Technical SEO might make a lower impact on results, but it’s highly...
Now that we've established what kind of architecture we're talking about here – digital realm architecture – Branigan defined what architecture isn't: According to Branigan, there are the a range of things to consider as you plan your new cutting...
Price credited Eric Schmidt of Google, author of "The New Digital Age", due to be released on April 23, 2013 with the quote “Authorship is the next big thing”. At the executive level, hype and industry trends mean very little until they directly...
This is a dream use case of digital marketers today, as their ultimate goal is – and has always been – to reach the right person with the right message at the right time. Measuring the impact of your investment is also difficult because the return...
Image credit: Free Digital Photos.net But, smart marketers can take it as a digital smoke signal for SEO and PR to spark up a better relationship. Dan Hurley is Director of Search Strategy at Terakeet Corporation, “One of our more successful...
How it brought together the best from Europe and North America to discuss digital marketing and improve business, so it's been on my radar forever. Do social signals impact rank? It'll unlock surprising changes you can make that will directly...
