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  1. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. Content strategy is all about variation to ensure the reader stays engaged, and by...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    The New Adobe Experience Manager: All Digital Assets, All Digital Experiences Major enhancements from Adobe Experience Manager, which sits within the Adobe marketing cloud, have been heavily focused on overcoming the challenges of delivering and...

  4. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    The FCC ruling will only impact how U.S.consumers consume digital content. Much of the content delivered online depends on the profitability of digital advertising – they simply can't afford to publish "free" content otherwise.

  5. What is SEM? Depends on Who You Ask

    Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to some authorities and many professionals working in the industry. SEM methods include: search engine optimization (SEO), paid placement...

  6. Digital Data Trends – Search, Social, & Content Fusion

    I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from Milestone Internet Marketing shared key digital data campaign trends. More than 2.7 zettabytes of digital data exist today and as content, search...

  7. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the chief obstacles standing in their way, and how successful they feel they are.

  8. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Successful digital marketing campaigns are now data-driven. Thanks to Google Analytics, we have all the data necessary to formulate a successful campaign and measure its impact. Now that we've entered the age of Hummingbird, there's no room for...

  9. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Our customers are now experiencing a vastly improved search function that has proven incredibly fruitful in our continued digital growth trajectory. SNAP’s onsite search feature has had a healthy impact on our bottom line by driving much improved...