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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review Webmaster Tools report for Google and Bing While the direct impact on SEO is very low, these metrics are worth tracking as they can help with outreach campaigns and online promotions.minutes A few simple mini-deep dives at specific times...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    These reports are available for any type of campaign - including text, Shopping, AdWords, or Bing, DoubleClick says. Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users across multiple engines (Bing, Google, etc. You're comfortable setting up a display remarketing campaign through Google Display...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Google AdWords and Bing Ads launch beta products frequently. You should work with your AdWords or Bing Rep closely to get whitelisted for these betas. There is risk involved in this strategy because you are not truly in control of your traffic; you...

  5. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    It is important to recognize that off-site activities, like social media, impact search engine performance, and are included in guidance from Google, Bing, and Yahoo. Not to be confused with quality score (the variable used to determine display of...

  6. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network.