His name is Brian Killen, and he is the VP of Global Product Strategy for Acxiom. EM: We look at ranking and scoring of influencers based on relevance, reach, impact, and recency. Because a key challenge to effective marketing is scaling your...
Acxiom Partners with Moon Valley for Comprehensive Local Search ResultsPosted by Nathania JohnsonListings will have more than just an address and a phone number. Measuring the Impact of Multichannel Marketing» BY THE NUMBERS: Understanding Web...
Recently, Acxiom announced new services which actively connect addresses to online ads. When their customers collect addresses online, Acxiom maps them to lifestyle codes and enables ad targeting using these codes.
In a move that's likely to surprise few, e-mail marketing player Digital Impact is finally taking its acquirer's name, after it joined Acxiom last year. As of today, the division will now be called Acxiom Digital.
Digital Impact To Be Acquired By Acxiom By Danny Sullivan, Mar. Data management and marketing company Acxiom is to acquire Digital Impact, giving the company a new search marketing presence. Acxiom to Acquire Digital Impact from ClickZ and Acxiom...
Data management and marketing company Acxiom is to acquire Digital Impact, giving the company a new search marketing presence. Acxiom to Acquire Digital Impact from ClickZ and Acxiom Acquires Digital Impact from MediaPost.
