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  1. Germany to Treat Google Like a Public Utility?

    Full details of the 30-page document are yet to be released, with varying reports of its potential impact, ranging from "last resort" to "all out regulation". German officials are reportedly planning to clip the wings of technology giants such as...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    It's critical to make Panda-proofing your site a priority, by habitually auditing your domains for low-value content that could negatively impact organic search visibility down the road. Goal Completions: Low goal completions won't negatively...

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The last time we reported on the guidebook, we talked about the "Your Money or Your Life" aspect of rating, a designation given to pages that need to be held to a higher standard because of the nature of the information, for example, if it could...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    However, you don't want these tests to negatively impact overall performance – or at the very least offset the trends that may cause you to make erroneous corrective actions. However, this exposed a weakness in the account because if a metro area's...

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    Reporting that offers detailed metrics on the performance of content to provide monthly, quarterly, or annual analysis of content’s impact. The tool allows marketers to track a page or group of pages as part of a campaign to get an idea of impact...