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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    When I see an issue impact numerous campaigns at once, a great place to start is looking at your website tracking. Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will...

  2. What is SEM? Depends on Who You Ask

    Yet, to others, SEM is still defined as a broader topic, incorporating SEO, paid search, and other techniques to impact search engine visibility. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    This would have a big impact on sites with average visitor traffic and most B2B websites. With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or asked in different ways, I wondered how it...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Eighty-four percent also agree that knowing the ultimate impact of traffic, conversions, and revenue will be "more important. And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate...

  5. Combining Social & Content to Earn Visibility & Earn $$$

    Measure the impact that this content had: How was it received? Lastly, Barone specified that you had to evaluate the impact of this content when measured against the goals that you'd set. Finally, Everhart recommended that you sync with your CRM to...

  6. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    A "bid simulator": Google AdWords said this feature will "provide more actionable insight into your PLAs" that can "estimate how bid changes could impact your impressions, clicks or costs. Shopping campaigns are a way to manage PLAs, and offer more...

  7. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom line, either positively or negatively. Not even the world's biggest brands are immune from reputation disasters.