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Impact

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  1. Mobile Advertising Measurement: Winning the Long Game

    The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Content strategy is all about variation to ensure the reader stays engaged, and by creating major pieces consistently you lose that critical impact by "shouting" all the time. Read any popular digital marketing thought leadership blog and you'd be...

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    However, Google and Ipsos MediaCT partnered to study the impact of search ads on brand awareness. The study found that search ads do in fact have a positive impact on brand awareness. While you may not have considered search advertising to be an...

  4. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    I think the most important thing for paid media practitioners is to use the powers of data for good and tie their data back to business impact vs.optimizing for the sake of optimizing. Last month I posted an article that looked at the relationship...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    People need to step up and look at how they can impact all experiences," Stark said. "Think of the website like a canvas where creativity meets technology. This is how Loni Stark, director of product and industry marketing at Adobe, helped...

  6. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    It is important we understand how proposed rules could impact every household, content provider and advertiser in the U.S. However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising...

  7. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    And that impact has been fascinating to analyze. I'm assuming that had to be frustrating for users, which could impact bounce rate, dwell time, etc. Once I heard the official announcement from Google's Matt Cutts, I began to dig into sites that had...

  8. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    The impact of this increased mobile usage is significant and it isn't limited to on-device activity," said Monica Ho, SVP of marketing, xAd. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of...