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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    The real question is, what are the tools we can easily use that will have the most impact? A/B and multivariate tests can have a serious impact on a website’s performance. There are tons of tools out there for gathering data and guiding our...

  2. Bing Ads Enhances "Change History" Page

    The Change History page gives advertisers a way to see how changes impact a campaign's performance. Bing has announced enhancements to the Change History page in Bing Ads. In a blog post, Bing says one of the updates is aimed at enhancing usability.

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    While the direct impact on SEO is very low, these metrics are worth tracking as they can help with outreach campaigns and online promotions.minutes A few simple mini-deep dives at specific times throughout the year can dramatically benefit your...