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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    So, when conducting Panda audits, I keep a keen eye on factors that can negatively impact engagement, present obstacles for users, and create virtual bamboo. In my previous posts about Panda, I’ve hammered one important point over and over again.

  2. 3 Must-Know Findings About Cross-Channel Attribution

    While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an...

  3. Cross-Device Measurement: Believe the Hype

    If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search, or vice versa, then brands would likely be more willing to spend money and resources on mobile because they would understand the...

  4. Drive Your Clicks In-Store With Local Inventory Ads

    The product is still very new and I expect to see the new features that launch over the next few quarters, which should help us measuring the impact of these campaigns at our in-store tills. As well as the price, title, and image, these ads will...

  5. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    If you shorten any product titles, remember to keep in mind the impact of SEO, UX, and your store's focus and branding. Five thousand characters seems like quite a few for product descriptions, but those descriptors can have a significant impact on...

  6. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    The real question is, what are the tools we can easily use that will have the most impact? A/B and multivariate tests can have a serious impact on a website’s performance. There are tons of tools out there for gathering data and guiding our...