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  1. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. As long as Google doesn’t release an update or manually devalue your site, it...

  2. 7 Content Marketing Tips to Recover From Google Penguin

    If the links you build aren't doing any of that, they certainly aren't valuable for immediate business purposes, and they most likely won't be valuable as long-term sources of SEO value. This is what separates a truly successful press release from...

  3. Google Reports $10.65 Billion in Q1 2012 Revenue, Proposes New Class of Stock

    In their pre-earnings call press release, Google also announced that their board has unanimously approved a stock dividend proposal “designed to preserve the corporate structure that has allowed Google to remain focused on the long term.

  4. Will Social Media Get Governor David Paterson of New York to Veto a Bad Bill?

    The song became an immediate YouTube hit upon its release in July 2009 -- and currently has 8,849,422 views. I've written a couple of social media case studies over the past year, but I was tipped off to a new one late last night.

  5. Cabela's, Performics, and Performance Marketing

    While browsing around the 'Net trolling for compelling articles and information about all things Web marketing, I found an interesting press release. The gist of the press release was that Performics' winning campaign, "Online Traffic Makes Instore...

  6. Vote WHITE: Yahoo's Bastille Day Response to Carl Icahn

    The Microsoft/Icahn proposal would require the immediate replacement of the current Board and removal of the top management team at Yahoo! Icahn's announcement with its own press release, stating that if – but only if – a new Board of Directors is...