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  1. Google, Social & Content Marketing: Can We Quantify Quality & Qualify Quantity?

    If you search for the very specific, long-tail term [top 10 ways to drive traffic to your website], you will get a slew of blog posts about this exact topic. However, since these are just indicators to assess quality (and relevancy when it comes to...

  2. Keyword Phrase Value: Click-Throughs vs. Conversions

    The search experiences for these longer tail keywords isn't up to par like it is for head terms. When the search engine marketing industry talks about keywords, you'll frequently hear the terms "head," "torso," and "tail" to describe the amount of...