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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    So imagine if Amazon has not scaled the amount of tests they had but continued to do only 200 tests a month and most of their competitors did even 10 tests a months how many more times is Amazon learning and optimizing over their competitors.

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So it's definitely the case that you can think about not only taking popularity and going to something like reputation, which is PageRank, but you can also imagine more topical or you're an authority in the medical space, or you're an authority in...

  3. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Duplicate content delivery is more common in blogs than one might imagine. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all...

  4. So Why Did All Those Movie Sites Lose Google Search Traffic?

    As movie blogs, one could only imagine that there were a lot of posts about movies that contain video clips, trailers, etc. In the last month, many webmasters noticed there seemed to be an update to the Google algorithm that hit mid February.

  5. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    Imagine if you could listen to the daily conversations of marketing decision makers at mid-size companies. Ever wonder what marketing publications and content matters most to marketers? Newly released findings by social insights company Leadtail...