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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Imagine if your company were to get 4 million to 5 million new brand advocates over a short period of time? Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through digital and...

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    If you imagine that the mobile usage is merely a reflection of consumers logging onto social media, checking email or conducting search, or shopping, think again. If you're still struggling to leverage the website to support goals, you have some...

  3. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Well, don’t imagine any longer, you can (and should) do this today. What if you could map advanced Analytics users' knowledge over your own data? Google released the Dashboard Analytics Solutions Gallery more than 14 months ago but very few...

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    So imagine if Amazon has not scaled the amount of tests they had but continued to do only 200 tests a month and most of their competitors did even 10 tests a months how many more times is Amazon learning and optimizing over their competitors.

  5. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So it's definitely the case that you can think about not only taking popularity and going to something like reputation, which is PageRank, but you can also imagine more topical or you're an authority in the medical space, or you're an authority in...

  6. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Duplicate content delivery is more common in blogs than one might imagine. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all...