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  1. Product Listing Ads: How to Maximize Your Returns

    Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Price, URL, Description, Size, etc). Google Shopping's vertical product-specific results were later shifted to include only...

  2. SEO Diagnostics: Urgent & Preventive Care

    Set image dimensions and compress your images, which reduces page load time. Gzip HTTP compression, which decreases file transfer size. Boggs started off by saying there is no single needle in the haystack that can help you with the success of your...

  3. FTC Tightens Online Disclosure Requirements

    Depending upon the captioning that accompanies the image, they may even clamp down on some people that are using Pinterest to market their products. Prominently display disclosures so they are noticeable to consumers, and evaluate the size, color...

  4. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Consider adding an image to your catalog (a screenshot of the video perhaps) to entice consumers to click on the video annotation. Image Galleries Google Catalogs promotes image galleries as a way to show specific catalogs from a variety of angles.

  5. Google Catalogs Design Tips: How to Best Showcase Your Products

    Rounded rectangles with black borders indicate a web snippet or image gallery annotation. With the annotations showing, take a screenshot of your browser window and save the image. Open the screenshot in any image manipulation program and crop it...

  6. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Optimization in the previous sentence refers to decreasing the file size while still maintaining high quality images, and not image optimization for SEO (which they should tackle better as well). In addition, the images in the navigation didn’t...