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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero – the big win was getting an offer (CTA) into the hero...

  2. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Reverse image search gives results not based on a word search but on a search of visual content. Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which...

  3. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Image Credit: Sigo Paolini/Flickr Search marketing is often a logical, market-driven endeavor. When we find ourselves in a search marketing rut, it's time to get a bit creative. and tarot cards, which are much richer in visual imagery.

  4. Pinterest Acquires VisualGraph to Boost Image Recognition

    Pinterest is refining its relevance capabilities with acquisition of startup company VisualGraph, an image recognition and visual search platform. Many speculate this move not only primes Pinterest to be a premier image search engine, but also an...