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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service providers with ease. The service provider report is a good place to start your investigation when trying to isolate odd activity...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    In those testimonials, you're going to want to address the specific objections that people may have, by having your testimonials start with those objections, and then be convinced by your service. From here, you can begin to advocate for your...

  3. Rise of the New School SEO Professional

    If you're an SEO firm, getting there may be a matter of upskilling your client service, sales, and service delivery teams. Gold Rush" Image Credit: BartEverts/Flickr Local Search: Ad spend on local search is projected to grow from $1.2 billion to...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average...

  5. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    Especially when you're attacking Google's email service for doing the same thing yours does. By focusing on excellent customer service and truly valuing your consumers, you make them not only fans of your business, but advocates for it.

  6. Search Marketing Integration Starts With Your Sales Team

    They’ll be able to identify common customer questions, reservations and the most effective selling points of your product or service. After all, what's good for the company's image should also help the sales team win more business!

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Support Value - Online Self-Service Support Value - Online Self-Service: GOAL: Enable Self-Service, Reduce Support Costs weekly support calls per topic X _____% calls likely solved by self-service X $_____ average support phone call cost...