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  1. 26 Free Must-Have Tools for PPC Success

    Convertable is a free lead generation tracking service (in beta). Use it to create audiences, play around with targeting, and create an image bank for your campaigns. It'll show search volume, create ad groups, and provide demographic data – all in...

  2. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Let's say I'm selling a local organic vegan food delivery service. Image Credit: Sigo Paolini/Flickr Search marketing is often a logical, market-driven endeavor. When we find ourselves in a search marketing rut, it's time to get a bit creative.

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service providers with ease. The service provider report is a good place to start your investigation when trying to isolate odd activity...

  4. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    A website that enhances your brand, builds value in your product or service, and connects with visitors by providing them with relevant and useful content will facilitate conversions, and make your overall marketing strategy more effective.

  5. The Role of #Hashtags in Social Media and Search

    Want to know what your customers are talking about, what your competitors are doing, or how the media is treating a specific topic related to your product or service? Image Credit: Intelligent HQ People search every day on Pinterest, Twitter...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Tag Manager 'Premium Service Level Agreement' will be rolling out Q4 2013 for GA Premium users. Omission of Organic Search Data Eliminates a Fully Accurate Image of Customers Google says it wants to help businesses put together an accurate...