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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Image Credit: http://blog.smartbear.com/wp-content/uploads/imports/interview.jpg Image Credit: http://smallbusiness.chron.com/DM-Resize/photos.demandstudios.com/getty/article/192/56/80410231.jpg? Image Credit: http://www.picgifs.com/clip-art...

  2. 3 Building Blocks for Content and Search Marketing Success

    Image source. The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and consistently changing ecosystem. Content has become the catalyst that drives...

  3. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    Image Credit: Stone Temple Consulting Image Credit: Stone Temple Consulting Image Credit: Stone Temple Consulting Image Credit: Stone Temple Consulting Homepage image via Shutterstock. In order to see just how effective this technology is, SEO...

  4. Drive Your Clicks In-Store With Local Inventory Ads

    As well as the price, title, and image, these ads will also display a store marker. This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. The intention of these campaigns is drive to...

  5. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  6. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Homepage image via Shutterstock. If you are trying to find extra cover in your account with strong results, this is the place to start: it provides all the benefits of remarketing for search combined with all the benefits of dynamic search ads.

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. Producing video content that complements and links to the new content (assuming that the content for the campaign is...

  8. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero – the big win was getting an offer (CTA) into the hero...

  9. Microsoft Tests Specialized Chips for Increased Search Speed

    Image credit: PCWorld. The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. The new board Microsoft developed, dubbed "Catapult," contains a specialized reprogrammable chip...

  10. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses.