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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Homepage image via Shutterstock. If you are trying to find extra cover in your account with strong results, this is the place to start: it provides all the benefits of remarketing for search combined with all the benefits of dynamic search ads.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. Producing video content that complements and links to the new content (assuming that the content for the campaign is...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero – the big win was getting an offer (CTA) into the hero...

  4. Microsoft Tests Specialized Chips for Increased Search Speed

    Image credit: PCWorld. The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. The new board Microsoft developed, dubbed "Catapult," contains a specialized reprogrammable chip...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses.

  6. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    It's one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality links, and a robust brand image. For example, a simple search for "Friends of friends who work at The New York Times" resulted in several...

  7. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Those results in the following image: When it came to the Top 50 most retweeted publishers, the Twitter accounts ranked as follows in the image: The search marketing community is one that can be defined by the topics we write about and share with...