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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...

  2. So... You Think SEO Has Changed?

    Video and Image Optimization Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. On Page Optimization of HTML Pages

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  4. 4 Ways to Expand PLA Success in 2014

    Refine Bidding and Optimization Strategies Marketers should test image varieties to determine what works best and ensure the image being used is relevant to the product being promoted. Google's Product Listing Ads (PLAs) have become one of the...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. This segment allows you to see search traffic coming from the Google...