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  1. Videos Dominate Universal Search Results 65% of the Time [Study]

    The research found image integration was showing more frequently in the Knowledge Graph, versus between the listings in the main body of the SERP. In its latest research, Searchmetrics studied the universal search results for millions of keywords...

  2. So... You Think SEO Has Changed?

    Keyword research is still the same exercise in human behavior modeling and understanding how people are using language to search. Keyword Research Keyword Research Video and Image Optimization I don't advocate obsessing over toolbar PageRank, but...

  3. 26 Free Must-Have Tools for PPC Success

    Google Suggest is a fun and enlightening way to do keyword research. I love this Excel plugin for keyword research. Use Uber Suggest for keyword research. Use it to create audiences, play around with targeting, and create an image bank for your...

  4. 4 Ways to Expand PLA Success in 2014

    It's important for retailers to understand how these channels work together to drive consumers to research, browse, and ultimately purchase their products. Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers...