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  1. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Embed video and multimedia. The press release lifeline streams through the veins of search engines and flows into social media. Image Credit: PR Newswire It's true: the world's largest search engine called links in press releases "unnatural" and is...

  2. How to Make Video a Successful Part of Your Content Marketing Strategy

    Incorporating multimedia elements into your content has an immediate enriching effect on the quality of your website. If you want your video and page to rank as well as possible, search engines need to be able to determine what your content is about.

  3. Advanced Search Operator Tactics

    The contains: operator returns pages that link to other documents and multimedia like music, video, PDF, and so on. Pro Tip: Combine Site: with inurl: or allinurl: [may not work in all search engines] to analyze specific sections of a site.

  4. SearchDay | Selling SEO During an Economic Downturn

    The normal text results were returned, but they were joined by different modules, including images, videos and other multimedia and social media information. Will search engines treat Alt text of the image as h1 text?

  5. Press Releases and Search Engine Optimization

    The leading source for press releases, photos, multimedia, and regulatory filings from companies and groups throughout the world, and suited for businesses of all sizes. What they don't understand is that press releases can be part of your SEO...

  6. UNC Student Body President Eve Carson Shot, Killed: The Way We Live Now

    The multimedia slide show was produced by students at the University of North Carolina at Chapel Hill School of Journalism and Mass Communication. Instead we'll look at how search engines have eliminated the last vestiges of privacy, turned private...

  7. Optimizing Images for Search Engines

    Image search optimizers on the panel expressed their desire to see more opportunities for image search optimizers, such as a keyword research tool specific to image search (like the Overture keyword tool) and the ability to submit image/multimedia...