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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Search engines are geo-locating results more and more – not just the local results block but the core web results as well. Social authority, in most cases measured by a given persons G+ profile, has the potential to become a major ranking factor in...

  2. So... You Think SEO Has Changed?

    SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites (which won't be for a long, long time, if ever). Furthermore, with just a few exceptions, the only thing that has changed...

  3. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Open Graph tags can be used to specify how a piece of content will look when shared on Facebook, and can be a signal to search engines as well. By providing structure to the chaos of the web, metadata helps people find what they want and gives your...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Generic Organic Search: The search engines from which traffic originated Omission of Organic Search Data Eliminates a Fully Accurate Image of Customers Google says it wants to help businesses put together an accurate image of their customers...

  5. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    They are meant to illustrate the basic point of how this works, not replicate exactly what the search engines do. And, they can be more sparsely spaced, as shown in this image: If you increased that NBOST as a result of publishing great content...

  6. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Search engines are connecting the "people, places and things" (how Google defines Knowledge Graph) more than ever, making the CEO more visible than ever. Image Credit: 2013 Social CEO Report, CEO.com Image credit: 2013 Social CEO Report, CEO.com