This helpful guide for the fashionista is also fresh content for the search engines. Stay Fresh, Stay Relevant To Customers and Search Engines Not only does it describe why each jean was selected, but it uses real women, showing a keen...
Branded apps or websites are the clear favorite, while search engines are still an essential tool, and so on and so forth. In fact, assuming that smartphone users are not interested in a branded experience whether in app or in browser, could damage...
Always use the image ALT attribute and fill in the description to help your images rank as search engines can not "see" images. Build friendly URLs and a friendly URL structure so search engines know what your page is about.
While Google and Bing's tools are good for giving you an idea of what those engines see as your backlinks, you'll probably be better off using a more robust link tool for analysis, as they don't give you all the information that you might want.
As search engines have changed what they are looking for, the efforts we make as link builders have changed as well. Anchor Text Distribution Requirements: percent branded anchor text percent anchor text is "targeted keyword" percent anchor text is...
Just make sure the staging domain cannot be indexed by search engines! Don't forget to reference the content plan when you optimize the site for search engines. On our journey to align our brand with image with our company's offerings, we learned...
Drive further user engagement (if necessary): Additional signals to both users and search engines. In these scenarios where signed in users, search query modification, Chrome browsers, "cookied" users and toolbar data provide massive datasets of...
So when search engines start crawling the pages you want everything to line up, from the links in your navigation, to internal links, external backlinks, canonical tags, XML files, etc. If you’re able to accomplish this it’s incredibly powerful as...
At least with these, there is a mechanism to get them removed if you see them ranking in the search engines. Primarily it’s up to the search engines, the social networks, and the site owners to prevent it as much as they can, but flagging spam...
In a matter of few months with no advertising, Google eclipsed the other search engines and become name brand of search. Rather than thinking about the experience of the end user (their customer), they lured prospects to their pages by manipulating...
Ideally, you would want to send social signals to each of the search engines. Brands are also pursuing social because search engines are paying attention to social signals. In a recent presentation, Duane Forrester shared the following image in a...
If you want your video and page to rank as well as possible, search engines need to be able to determine what your content is about. Make the necessary information available to search engines by: These features range from aesthetic options such as...
A good newsroom can raise your visibility in the search engines and with the media. It’s also important to make sure the online newsroom solution is SEO-friendly so that search engines can index the content and see the links to important pages on...
Search engines are the virtual malls where searchers window shop for their next purchase, from whichever device is most convenient. Breadcrumb navigation, which helps search engines understand site architecture and crawl the site with ease.
Consumers have been trained to turn to the search engines for this historically. For certain brands and publishers, it is important to enable and encourage image sharing. These will ensure consistent “merchandising” of brand/publisher content that...
Google and Bing Webmaster Tools provide a boatload of data, directly from the engines. Instead of using QuickTime, the business owner could be embedding their own Flash video player, their YouTube videos, a hero image that links to a video page, etc.
Are you writing for search engines or are you writing to build an audience? This person will work with the designer and the developer to ensure that what you end up with not only works to your needs but will do everything it needs to do in regards...
If the negative result is clear slander, search engines are known to remove certain results for you. The media also intensely uses search engines to find background information, sources, and experts. Image search also doesn't bring a lot of direct...
Many marketing pundits and practitioners can agree that valuable content continues to be the darling of both search engines and humans. The point: for search engines to like it, humans have to like it, which is everyone’s favorite usability goal!
So many times we've all heard that Google shouldn't be the be all and end all for search engines. A clean image coupled with simple ad text yielded great results: Here's a great guide on filtering out bad paid search clicks.
