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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or asked in different ways, I wondered how it would impact targeting a phrase like "barrie condos" versus "condos in barrie" when all...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Making sure you create search-engine friendly code. Shuttle Image Credit: Alexander Stirn/Flickr Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO.

  3. 26 Free Must-Have Tools for PPC Success

    Soovle serves up common searches on a multitude of sites, including YouTube, Answers.com, and Amazon, in addition to the usual search engine subjects. Use it to create audiences, play around with targeting, and create an image bank for your campaigns.

  4. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Wojcicki helped lead seminal projects such as image search and AdSense. In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Join us next month when all will be revealed next time, exclusively on Search Engine Watch. Let's rebel against the image of super-skinny models! We can post videos, do a print and social campaign, and create a positive image for our brand.

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Although Google isn't the only search engine in the game, they are definitely the most dominant in terms of search market share in North America. I changed the title of this post to make it more clear that I'm talking about guest blogging for...

  7. Pinterest Acquires VisualGraph to Boost Image Recognition

    Many speculate this move not only primes Pinterest to be a premier image search engine, but also an ideal environment for advertising. VisualGraph was co-founded by former Googler Kevin Jing who worked on Google's first image processing application...