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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or asked in different ways, I wondered how it would impact targeting a phrase like "barrie condos" versus "condos in barrie" when all...

  2. 26 Free Must-Have Tools for PPC Success

    Soovle serves up common searches on a multitude of sites, including YouTube, Answers.com, and Amazon, in addition to the usual search engine subjects. Use it to create audiences, play around with targeting, and create an image bank for your campaigns.

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Wojcicki helped lead seminal projects such as image search and AdSense. In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Join us next month when all will be revealed next time, exclusively on Search Engine Watch. Let's rebel against the image of super-skinny models! We can post videos, do a print and social campaign, and create a positive image for our brand.