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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    She thought that her small blog was being validated, when in fact it was being targeted. Just as we've seen Google apply penalties to things that have been done previously to guideline changes, we will most certainly see Google going back in...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Segment Contributed by: Avinash Kaushik is the Digital Marketing...

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Image Credit: AT Internet Blog In 2011, Avinash Kaushik, one of the world's top analytics experts and an evangelist for Google, wrote a blog post "Smarter Data Analysis of Google's https (not provided) change: 5 steps" detailing the things...

  6. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Most C-level executives are unaware of the impact their activity, or lack thereof, has on how their business will appear in search engine results. Unfortunately, controversy, bad behavior, and negative press also appear in search engine results.