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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    She thought that her small blog was being validated, when in fact it was being targeted. Just as we've seen Google apply penalties to things that have been done previously to guideline changes, we will most certainly see Google going back in...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Segment Contributed by: Avinash Kaushik is the Digital Marketing...