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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals and content marketers should be looking for in terms of data features, and how gShift is...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Making sure you create search-engine friendly code. Shuttle Image Credit: Alexander Stirn/Flickr I often tell clients that local is the "back door" into competitive search results pages. Search engines are geo-locating results more and more – not...

  3. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. I don't advocate obsessing over toolbar PageRank, but understanding how...

  4. 26 Free Must-Have Tools for PPC Success

    Soovle serves up common searches on a multitude of sites, including YouTube, Answers.com, and Amazon, in addition to the usual search engine subjects. Use it to create audiences, play around with targeting, and create an image bank for your campaigns.

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  6. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Wojcicki helped lead seminal projects such as image search and AdSense. In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Join us next month when all will be revealed next time, exclusively on Search Engine Watch. Let's rebel against the image of super-skinny models! We can post videos, do a print and social campaign, and create a positive image for our brand.

  8. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...