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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages.

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    This is useful for SPA and AJAX sites in that a search-engine-friendly, sharable and bookmarkable URL can be shown to the client while the JavaScript and URL fragments chug away in the background. Image by Ognian Mladenov, Flickr

  4. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Most popular industry sources for content included Search Engine Land, Search Engine Watch and Marketing Land. When it came to the Top 50 most retweeted publishers, the Twitter accounts ranked as follows in the image:

  5. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Although reverse image searching may not be the most in-demand function of a search engine, Yandex believes it is one that will grow in popularity. Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for...

  6. Top Brands Now Testing Pinterest Promoted Pins

    In October, Search Engine Watch covered the promoted pins debut, saying the advertisements may not be transparent enough. Judging from the latest image from Pinterest, it doesn't look like there have been any modifications to the look and feel of...