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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    Image Credit: IntelFreePress/Flickr Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get...

  2. Top Google Website Optimization Resources

    I suggest reviewing the video, image, and mobile sitemap extensions section. Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website...

  3. Here's What Google's Labeled Search Results Could Look Like in Europe

    Similarly to Google News, when Google includes Image search results within its regular search results, it would be labeled "Google Image Search": The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to...

  4. Rise of the New School SEO Professional

    Gold Rush" Image Credit: BartEverts/Flickr Local Search: Ad spend on local search is projected to grow from $1.2 billion to $9 billion by 2017. Expanding into other results-oriented categories like content marketing or local search just makes sense.

  5. Product Listing Ads: How to Maximize Your Returns

    Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. When a user does a search that Google deems product-related your feed will be scanned for products that match the search...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average...

  7. Bing Adds "Pin it" Button in Image Search

    The lifestyle and design bloggers are a community that uses images and image search far more than most. And many of the tasks associated around image search involved Pinterest. But earlier this year, Yahoo search brought Flickr images back to its...

  8. March Madness = Search and AdWords Madness?

    A surprise in itself but no, it's not basketball, but rather a fan-driven (how that occurs is open to interpretation, but evidently includes some sort of a voting system) musical competition, and as the above image depicts, NCAA.com is also...