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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Image credit lowjumpingfrog Image credit 28 Faves Image credit Picknik website Homepage image via Andy Doren. Find out more about Adthena's Competitive Intelligence for Search services. A Competitive Intelligence for Search solution allows...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero – the big win was getting an offer (CTA) into the hero...

  4. Microsoft Tests Specialized Chips for Increased Search Speed

    Image credit: PCWorld. The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. The new board Microsoft developed, dubbed "Catapult," contains a specialized reprogrammable chip...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search...