Debra Mastaler: I'd have the Mayor and Town Council photographed eating there and use the image (with their permission) in a press release and article to the local paper. Image Credit: 123RF Stock Photos
Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. Always use the image ALT attribute and fill in the description to help your images rank as search engines can not "see" images.
Image Credit: Inside Facebook To learn more about my findings, and how to track Graph Search keyword data in Google Analytics, you can read my blog post on the subject. Just like Google's algorithm, some of the factors carry a lot of weight, while...
The image below shows the fall of traditional product search and the rise of PLAs. SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph...
Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. Generally, a structured citation has the schema...
The Google Display Network is vast with abundant opportunity to generate great results. Image ads: Static or animated ads that can really grab attention. In general, text ads have the best conversion rate, but image ads have the highest CTR.
For queries that Google believes warrant richer results, the "Search Everywhere Optimization" approach outlined in last month's article holds true. The example on the right, also includes an Authorship SERP element, a necessity for experts and...
This is seen even more frequently with image ads on the display network. Nothing seems to be working and you’re possibly considering making sacrifices to the Google gods in hope of salvation. If your focus is on maximizing clicks, you can test...
The image alt attribute helps to indicate the image “content” and is one of Google’s 200+ ranking factors. Alt attributes for the category image banner to describe what it is, as Google can’t interpret images.
The ultimate goal was to remove the traditional "10 blue links" experience from search, replacing it with "a more fun, tablet-appropriate .image-rich layout. Blekko's approach that the mobile and desktop search experiences should be different is in...
Image source: Tutorials Point Image source: HubSpot But this year, more than any other, we've seen that gap close to the point that the only way to achieve sustainable results is to finally do what Google has been telling us all along!
In the past, you could get away with the old affiliate model, but today Google continues to give brands the spots in the search results affiliates used to occupy. This might sound unrealistic if Google provides 80 percent of your search engine...
Technically, Google is the media in this case, but this doesn't mean press releases won’t work on the search giant. Press releases for SEO have always had a set of best practices for search marketing, but with Google’s new updates it is more...
Visual search, done right, is more than simply the image search feature on Google, Bing or Yahoo. For example, the image based Google search query for a wrist watch below shows identical matches in the main index, yet the visually similar matches...
Google unveiled its Knowledge Graph recently, which it coined the "first step in the next generation of search.While it makes its way to my part of the world (Hong Kong), Baidu is claiming this is not new as the Chinese search giant has been...
TrueView In-Search ads work almost exactly like a text ad in Google Search: a campaign is built by adding and bidding on keywords, and ads have the same length requirements as AdWords. A thumbnail image is taken from the ad, and the advertiser has...
Image via CNNMoney They tout themselves as the SEOmoz for mobile and have created a series of iTunes/Google Play compatible ASO tools to track rankings and help position important keyword results in the app store.
Wilensky indicated that Google may “resize, adjust, or convert images, text formatting and/or certain aspects of web page functionality”, in an effort to show optimal mobile browser layouts (of sites) from traditional desktop-specific results.
Check out these paid search results from Google and Bing. It changed dramatically again five years ago, when Google announced its critical first steps toward a universal search model that incorporated videos, images, news, maps, books, and websites...
Placed directly next to search results links, by clicking +1, users can endorse the content and websites they find interesting, useful, fun, which then gets shared with their Google+ circles, and the rest of the web.
