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  1. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Image Credit: Sigo Paolini/Flickr I read it aloud, and consider how it relates to my marketing challenge. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve...

  2. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Image Credit: anarchosyn/Flickr Take the list, get your baseline rankings, and compare it against a broad set of competitors in the search engine results pages (SERPs). Brands facing this challenge would do well to focus attention on the means and...