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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Homepage image via Shutterstock. If you are trying to find extra cover in your account with strong results, this is the place to start: it provides all the benefits of remarketing for search combined with all the benefits of dynamic search ads.

  2. Bing Ads Launches Close Variants for Broad Match Modifiers

    A blog post announcing the change includes the following image with examples: In testing, we have seen some promising results, with click-through rates increasing on average 3 percent [per internal Microsoft data] for ads using broad match modifier...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. Producing video content that complements and links to the new content (assuming that the content for the campaign is...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero – the big win was getting an offer (CTA) into the hero...

  5. Microsoft Tests Specialized Chips for Increased Search Speed

    Image credit: PCWorld. The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. What Were the Test Results? And consumers will begin noticing results load faster without having to...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses.