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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Do a monthly check on authority metrics such as Domain Authority, as a good SEO leading indicatoron the quality of work being done and trust for the site being built. Is it of high-quality? Check all image alt attributes

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Number of quality comments on recent posts What’s the quality vs.quantity, or signal vs.noise ratio? Great content has human engagement and trust signals, such as recognized authorship, quality comments, social shares from influencers within your...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Low quality score These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend...