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  1. Converged Media in Marketing Starts With Breaking Down Silos

    Image Credit: Simon Heseltine He went to the manufacturer's website, was able to design his own custom model with colors and features, and was given four VIN numbers of vehicles matching that description and the locations of the dealers where they...

  2. Using Multipliers Effectively in AdWords

    Image Credit: www.freeimages.co.uk A user matching multiple targets is likely a better prospect, meaning you want to be more sure that they see your ad. The higher your conversion rate, the more you can afford in the auction, and the more traffic...

  3. Product Listing Ads: How to Maximize Your Returns

    Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Any matching products will then enter the auction. Google Shopping's vertical product-specific results were later shifted...

  4. After Panda & Penguin, is Google Living Up to Its Great Expectations?

    Image Credit: ordinarypoet.blogspot.ro Duplicate content matching applies a negative score) Not really – it’s all about Google today because Google is the most used search engine. Google, like any other software, evolves and corrects its own bugs...

  5. Chic Engine Helps You Find That Dress You Saw on Pinterest

    The main barriers to image search is that in general, it's just not that intuitive to users. As Superfish also found, the sweet spot seems to be somewhere between discovering what is just identical and what is actually similar and, just like...

  6. Superfish Debuts ShapeRank for Visual Search; Near Matches More Exciting Than Exact

    Current technologies employ categorization, object or scene recognition, or near-duplicate image matching techniques in order to perform a visual search. ShapeRank allows users to go beyond exact image matching and identify images that are visually...