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  1. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    Hummingbird essentially replaces the old algorithm engine that sought to map words in a query to content with the same terms, to a new engine that seeks to actually understand the meaning behind the query and (hopefully) return more relevant results.

  2. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Make sure your new website has an accurate site map in both XML and HTML format. Make sure all display text renders on the image when you hover over it (the alt attribute). You’ve got many ingredients coming together, and before you’re done adding...

  3. Reality Check: Google Isn't 'Killing' Organic Search

    Start scrolling, you'll see a map, then Google local listings. Reviews, a map and local listings seem fitting for a local-intent search like "Italian food". Yes, there are two ads (which I automatically glaze over), but it's also followed by Yelp...