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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Shuttle Image Credit: Alexander Stirn/Flickr Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO. Most content management systems can also create sitemaps...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Wojcicki helped lead seminal projects such as image search and AdSense. Wojcicki joined Google in 1999 as employee number 16, pushed hard for Google’s $1.65 billion acquisition of YouTube in 2006 when it seemed like a big risk, is the senior most...

  4. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    Whether you're interviewing for a job, looking for venture capital funding, or prepping for a date, the likelihood of the other party doing a Google search for you is immense. Image Credit: Shutterstock

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Goggles: The Goggles experience is improving rapidly in the wake of Glass and it's obvious that as image recognition becomes more refined and wearable technology more readily available, users are bound to become more reliant on visual search.