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  1. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    They give users what they want in a format that connects with them. Your Content Should Build a Positive Brand Image Big brands can experiment with interesting topics that might be tangentially related to their business – but always while making...

  2. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    The early days of search required that users query a search engine in query -> database format. As a user, it's hard not to be excited about the prospect of simply asking a computer a question in conversational language and getting back a relevant...

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Make sure your new website has an accurate site map in both XML and HTML format. Make sure all display text renders on the image when you hover over it (the alt attribute). You’ve got many ingredients coming together, and before you’re done adding...