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  1. The Rise of the User Experience Marketer

    You receive their feedback in a video format. Homepage image via Shutterstock. But this crossover goes beyond mobile search. It’s happening everywhere. Agencies and in-house teams are beginning to realize that the overlap between digital marketing...

  2. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  3. Top Brands Now Testing Pinterest Promoted Pins

    A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. Judging from the latest image from Pinterest, it doesn't look like there have been any modifications to the look and feel of...

  4. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    They give users what they want in a format that connects with them. Your Content Should Build a Positive Brand Image Big brands can experiment with interesting topics that might be tangentially related to their business – but always while making...