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  1. 4 Ways to Expand PLA Success in 2014

    This was only the second holiday season with paid Google Shopping ads as the default, but these results show PLAs gaining momentum quickly. Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote...

  2. Summer Prep for a Very Merry PLA Christmas

    Explore Bing Product Ads as a new and potentially lucrative shopping channel. And with the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you can merchandise your inventory...

  3. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Brands selling direct to consumer saw their trademark CPCs rise significantly, as click throughs were diverted from their trademark search ads to the image-pleasing PL ads shown right on the search results page run by their retail partners,” they...

  4. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Image ads reflecting the creative you've designed for the campaign. Facebook recommends using horizontal images in your Facebook Ads – photos say more than words to most users – a 100x72 image is perfect – or an image that you can resize to 100x72...

  5. Superfish Debuts ShapeRank for Visual Search; Near Matches More Exciting Than Exact

    Such technology could be a boon for the latest breed of image led social networks looking to monetize with search ads. One only has to look at the subsequent explosion of image orientated socially enabled shopping sites such as ShopCade, Fancy and...

  6. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making their debut, then continued early this morning with the YouTube Collection, Google Racing, Click-to-Teleport search ads, and much more.

  7. Top Level Trends of SEM Worldwide in 2010 and 2011

    The Russian advertising market has grown hugely since 2004 with text-based ads going from around the equivalent of $21 million (U.S.to an estimated $500 million in 2010. Social media has the focus; we're seeing Facebook, YouTube, and Twitter coming...