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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option...

  2. 26 Free Must-Have Tools for PPC Success

    If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. Bing Ads Editor Not to be outdone, Bing Ads has some great free tools of its own. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a...

  3. Stimulate Your Search Marketing Creativity With the Random Input Technique

    I've been writing and rewriting ads and copy around these benefits for a while, and the campaign is stalled and I'm feeling stale. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively...

  4. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    All three of them rose up through the ranks in the ads organization, although Kamangar also worked on products like Gmail and Docs. In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  6. Pinterest Acquires VisualGraph to Boost Image Recognition

    This move could be one more step in delivering relevant ads to users in the future, perhaps starting with its "promoted pins" offering. Pinterest is refining its relevance capabilities with acquisition of startup company VisualGraph, an image...

  7. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). This was only the second holiday season with paid Google Shopping ads...