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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. It is also worth considering adapting ads to target other demographics, as varied groups...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The compulsory migration from Product Listing Ads (PLAs) recently to the new interface has shaken this environment up a little. Dynamic Search Ads If you have a fast turnover, dynamic search ads are great at covering all of the inventory on your site.

  3. Bing Ads Launches Close Variants for Broad Match Modifiers

    Bing Ads says it is launching close variants for broad match modifiers in the U.S.market to help advertisers maximize the impressions relevant to their modifiers. In other words, Bing says ads will now also be displayed when users have queries with...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull channels (example, SEM), where the first-click attribute unfairly assigns credit to awareness or the push channels (for example...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. Ads with low click-through rates (CTRs) Ads under review or disapproved In between live tweeting from the event, posting pics, and overusing...

  6. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Select "Twitter Ads. Once you are in the Twitter ads section, click "Creatives" from the top menu. The image for the card should be at least 800 x 200 pixels. The fans that regularly read your newsletter are often your most valuable brand advocates.

  7. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Much like billboard ads, this will help build TOMA, or top-of-mind awareness for your brand and product before your pitch gets to them. One excellent way to increase your chances of success is to foreshadow your pitch by running a few select ads to...

  8. Top Brands Now Testing Pinterest Promoted Pins

    With heightened interest on native advertising from the FTC, those ads could be walking a fine line. Judging from the latest image from Pinterest, it doesn't look like there have been any modifications to the look and feel of promoted pins since...