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  1. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Select "Twitter Ads. Once you are in the Twitter ads section, click "Creatives" from the top menu. The image for the card should be at least 800 x 200 pixels. The fans that regularly read your newsletter are often your most valuable brand advocates.

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Much like billboard ads, this will help build TOMA, or top-of-mind awareness for your brand and product before your pitch gets to them. One excellent way to increase your chances of success is to foreshadow your pitch by running a few select ads to...

  3. Top Brands Now Testing Pinterest Promoted Pins

    With heightened interest on native advertising from the FTC, those ads could be walking a fine line. Judging from the latest image from Pinterest, it doesn't look like there have been any modifications to the look and feel of promoted pins since...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option...