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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Image source: searchfactory.com.au How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero – the big win was getting an offer (CTA) into the hero...

  4. Microsoft Tests Specialized Chips for Increased Search Speed

    Image credit: PCWorld. The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. According to an article in PCWorld, Microsoft recently submitted a paper at the Hot Chips academic...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions...