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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Image credit 28 Faves Image credit lowjumpingfrog Image credit Picknik website Homepage image via Andy Doren. Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Homepage image via Shutterstock. But it can be a difficult area to manage, especially if your business has thousands of SKUs, fast-changing stock, and ever-changing prices and promotions. Bidding by keyword in standard search campaigns will always...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Image source: searchfactory.com.au How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.