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Illogical

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  1. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    As everyone's favorite Vulcan, Spock, would say, we are "highly illogical. In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content. So, for instance, someone searching for good pizza...

  2. How to Turn Data & Creativity Into Great Content in 3 Steps

    If you have access to data that tells you exactly what your community wants to be reading, and when they want to read it, it seems illogical to ignore it, right? Marketers seem to spend their lives trying to reconcile science with creativity.