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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    OK, maybe not "obsessed," as it's probably not healthy to obsess about anything, but your quality score is veryimportant and you'd be crazy to ignore it. Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    But it's top 50 Alexa rank is hard to ignore. There's no other way to put this: If you aren't upping your content game in a big way this year, you're going to struggle. A lot. With big brands going all-in with content marketing, the competition has...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Sometimes consumers ignore your content, sometimes they react to it the wrong way, and sometimes they take over the conversation with their own version of your message. Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the...

  4. 5 Critical Factors for Optimized Mobile PPC Targeting

    Capturing the most value out of mobile can be a challenge – but as a PPC campaign manager, you can't ignore this huge opportunity. There's no denying that your target audience is incorporating mobile devices into their lives more with each passing...

  5. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    If you ignore the error, you're missing out on valuable information. Today we're going a half-step beyond the basics of setting up a pivot table, by exposing "must-know skills" for digital marketers. You must know how to use these two essentials in...