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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google's Shopping Campaigns will simply ignore the AdWords_Labels custom column when identifying attributes for ad groups. Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising...

  2. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    That's why they have the majority market share and why we can't afford to ignore them. I'm not talking about our homes, but rather our thought processes. Let's make a pact as an industry to do away with the old ways of thinking that have absolutely...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    OK, maybe not "obsessed," as it's probably not healthy to obsess about anything, but your quality score is veryimportant and you'd be crazy to ignore it. Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you...