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  1. SEO Game Change: Are You Setting the Right Expectations?

    But that's where we are, and we can't ignore the new reality. Since I happen to be starting this post during warm-ups for a company softball game, I can't help but tie it in. Maybe there's an analogy here about everyone playing their own position...

  2. Why Social Media Listening is Important for Brands

    Find out where conversations are happening, and leverage what you learn, don't ignore your customers. You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in order to be fully...

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    If Pinterest continues on it's meteoric growth, it will be a major source of traffic that most businesses cannot ignore. Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short...

  4. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    These expectations of distance across both smartphone and tablet, trigger engagement activities that advertisers shouldn't ignore. Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device...

  5. The Content Marketing Elephant & the Enterprise

    Don’t ignore the elephant in the room if you want to be successful in producing content marketing initiatives in the enterprise. The story of the blind men and the elephant is a widely known Indian parable that was brought to Europe in the 19th...

  6. Is Google's Unified Privacy Policy Illegal in Europe?

    We have engaged fully with the data protection authorities involved throughout this process, and we’ll continue to do so going forward.The director of privacy advocates Big Brother Watch, Nick Pickles, said the move by the ICO should serve as a...

  7. 14 Tips on How to Become a More Efficient SEO Professional

    In the past I found myself slacking off at work and I had to confront myself with the truth that my productivity level and low attention span was something I couldn't afford to ignore. If this is the case, ignore online zealots who say "life is...

  8. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    Don’t ignore the word of mouth and viral content opportunity… Holistic content marketing strategies are important across all online marketing disciplines. With SES New York just a few days away, these tips can help you best make use of content...