Advanced paid search management tools such as Kenshoo, Marin, Acquisio, and IgnitionOne have always provided SEM managers with advantages that AdWords just could never match. One of the key reasons agencies and advertisers chose to utilize paid...
In September 2012, Forrester analyzed Adobe, Google/DoubleClick, IgnitionOne, Kenshoo, and Marin. Forrester ranked Kenshoo as the leader, with Marin and IgnitionOne as strong performers. VanBoskirk liked IgnitionOne's customizable workflow and...
IgnitionOne finds that the YoY increases in clicks continued to decelerate, up only 6 percent (YoY), compared to 13.2 percent in Q2. Across their base, IgnitionOne reported an increase in mobile’s share of search advertising budget, with 16.3...
IgnitionOne opened a new office in Brazil earlier this month, taking the number of their global offices to 13. Brazil is hotbed of creative talent and IgnitionOne can help Brazilian marketers accelerate their digital know-how with 'battle-tested...
Paid search spend increased 15.5 percent YoY in Q2 2012, though the growth rate actually slowed, at nearly half that of last quarter, according to IgnitionOne. However, Google saw greater growth in impressions and clicks, according to IgnitionOne.
According to IgnitionOne, between 5 and 10 percent of search traffic for retailers comes from Google Product Search. Google Product Search's transition to paid Google Shopping starts in July. Online merchants who aren’t ready for the switch will...
Covario just released their Q1 Global Paid Search Spend Analysis report, hot on the heels of the Adobe Systems Global Digital Advertising Q1 2012 Update and IgnitionOne Global Online Advertising Report, both of which we covered last week.
For the same period, IgnitionOne puts total U.S.search spend growth at 30.3 percent in their Global Online Advertising Report. IgnitionOne put the amount of U.S.paid search spend dedicated to mobile slightly higher, at 12.4 percent.
Platforms such as IgnitionOne incorporate PPC and SEO data in their attribution systems and the Adobe acquisition of Efficient Frontier gives a deeper insight into how the wider search, social, display, and digital ecosystem appears to be evolving.
SearchIgnite Boldly Re-Launch As IgnitionOne by Jonathan Allen SearchIgnite, an online marketing platform technology company, has rebranded itself as IgnitionOne to coincide with the launch of it's new "digital marketing suite".
IgnitionOne - Roger Barnette The latest marketing technology platform on the block, IgnitionOne is a user behavior analytics platform meshed with a DSP that can monitor individual users in real-time and target offers to them instantaneously, at the...
SearchIgnite, an online marketing platform technology company, has rebranded itself as IgnitionOne to coincide with the launch of it's new "digital marketing suite". The third circle, the IgnitionOne platform, is the complete integration of...
