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If You Build They Will Come

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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] build out our local pages, or do we? What service level agreements (SLAs) come with the platform? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you...

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    In creating content, it's important to grab as much information from your clients as you possibly can – the more you can absorb from them the better the creative content ideas that you come up with. And asking clients detailed questions shows you...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    We don't yet know how things will ultimately shake out, but if the independent labels' fears about their content being taken down come true, we have an unsettling precedent for search engines to censor content as a punishment for being uncooperative.

  4. Should You Syndicate Your Blog to Get More Traffic & Leads?

    The most recurrent arguments that come up against syndicating blog content are: Some of the strategies marketers use to build traffic include guest blogging. Organic blog promotion is a tactic that trips up many content creators since there is...

  5. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social...

  6. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    This is what many dub the "If you build it, he will come" effect. Many organizations are just starting to build out dedicated content teams and can be strained for resources in the beginning. Make the investments now to lay the foundation to build...