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  1. Native Advertising for Small Business: The Missing Link?

    Basically, Main Street businesses have faith that if they just put something out there on the Web, visitors and rankings will come. Content discovery tools engage audiences better, amplify content’s exposure, and build more Web traffic all just by...

  2. SEO Is No One-Trick Pony

    But, these "one thing" opportunities don’t come around very often. From there, you might also want to do some site: searches in Google to see how much content the competitors have indexed (and what kinds of content), to gain a sense for what you...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Nothing good will come of getting into a heated and threaded discussion with a customer on social media. Speech coaches will tell you that smiles come through when talking on the phone. It’s a simple list of to-dos of things like "make a copy of...

  4. Last-Minute SEO - Here Come the Holidays!

    Start thinking what you can to build for next year that will bring some gains now and larger returns then, now. Fail to offer value and you might come off like a salesman. To be extra secure, if this is your first foray into affiliate programs...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    But if you can’t link within context, don’t - you want to build up a strong reputation as a writer, don’t risk it, the SEO value will come in time anyway - so keep it natural. Encourage authors to promote themselves via social media and build their...