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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Create and track both micro (ie.opening a screen) and macro (ie.completing a purchase) conversions to better understand how customers and prospects interact with and move around within the app. Yet marketers struggle to pull together a holistic...

  2. Google Instant - 10 Things Marketing Teams Need to Know

    Browser based search plugins for IE 8, Firefox, Safari and Chrome are currently in development and expected to be completed by the end of the year. Google Instant took flight yesterday from the ashes of some mysterious logos and via a live...

  3. Microsoft Search News Out of IE 8 and MIX09

    Once you've installed IE 8 and the accelerator, all you have to do is highlight a word on a page you're viewing, click on the arrow that appears and click on the option you want. Microsoft has had a couple major events this week and both have...