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  1. Why Google Will Reject, Block, or Flag Your Data Feed

    Check out this list for major Google data feed errors and solutions including title warnings, duplicate group IDs, and robots.txt errors. Moreover, Google doesn't always do the best job of communicating why your data feed is getting rejected...

  2. Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]

    Map Product IDs or SKUs to Individual Product Targets Instead of grouping multiple products together into a single product target, search marketers who map product IDs or SKUs to individual product targets are able to tie the performance of each...

  3. AdWords Christmas List: 6 New Features Google Should Add in 2013

    Many things I read say you should tag your products in the merchant center with special IDs that will help Google AdWords show more data. What’s on your Christmas list this year? For me, what I really want to unwrap are a few gifts from Google.

  4. 10 Lessons About Enterprise SEO

    Session IDs I have been fortunate in my 14 year SEO career to work with a huge number of companies and I have seen many different implementations of an "SEO campaign. I've seen what works and what doesn't, especially at the enterprise level.