Our latter day HAL citing a character from the sci-fi novel "Dune" echoes an undeniable and common experience of life, so close to original sin of the past and yet so modern in it's context. Not included in this list are the identity of superheroes...
For three weeks SciFi writer, Laszlo Xalieri (nom de plume), is sharing his opinion on the future of search engines. Last week I talked some about the tradeoffs between search engines knowing who someone is well enough to know how to give them the...
For three weeks SciFi writer, Laszlo Xalieri (nom de plume), is sharing his opinion on the future of search engines. Well, at least until the marketing data gets stolen by identity thieves, purchased by unprincipled third-party marketing fiends...
Last year, cable television channel the Sci-Fi Channel announced plans to shed its genre specific name to create a more brand specific name: Syfy. It's the long-term equity and associations that help formulate an identity.