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Identity Online

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  1. Most Wanted Celebs Expose Searchers to Malware

    Such requests are a common tactic for phishing that could lead to identity theft. In fact, searches centered on pictures and downloads of Collins yielded more than a "14.5 percent chance of landing on a website that has tested positive for online...

  2. Sequencing the DNA of the Perfect Comment [Study]

    Identity The study used a ratings based conjoint with a sample size of 1,351 readers (aged 18+ from a diverse range of age, geography and gender backgrounds) of eight major online news sites: Since the Internet began, user-generated content (UGC...

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Now that Google has been named one of the first three officially credentialed identity providers (along with PayPal and Equifax), there may be a new sheriff in town – at least a new deputy. Since the function of an identity provider under the...

  4. 4 Steps to Take After a Google Manual Penalty is Removed

    In other words, if you want rankings, you better verify your identity via Google+ authorship. Blogs with no identity – What the heck do weight loss, payday loans.and life insurance have in common? Within search results, information tied to verified...

  5. Future Forward - Shifts in the Digital Revolution at #SESLON

    In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning officer of advertising and online at Microsoft UK, focused on the changing web and the importance of context and...

  6. Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles

    As all this new online identity reform frames place, more and more privacy and user security issues will begin to arise. Now Schmidt has made it explicit: in the future, you can boost your rankings by using Google authorship, and as we've reported...