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Identity Network

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  1. Google+ Drops Controversial Real Name Policy After 3 Years

    After all, it was hardly a secret that Google+ was really designed to be more of an identity network than a social network. Personally, I wonder if Google+'s most recent announcement is more of a media ploy to try and draw attention to their social...

  2. Evaluate Your Surrounding Community to Spark Fresh Ideas

    How do these brands express identity with visuals? During the course of human events - well, at least when engaging your community - it becomes necessary from time to time to step back and take a look at the network of communities that surround...

  3. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Now that Google has been named one of the first three officially credentialed identity providers (along with PayPal and Equifax), there may be a new sheriff in town – at least a new deputy. Since the function of an identity provider under the...

  4. Google as Your Identity Provider: Where Are We Now?

    G+ is not a Social Network, but an identity service and Google is now ready to be an IdP to over 300 million Users when the NSTIC system is fully rolled out. The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity...

  5. Gigya Aims to Take Your Community Data Out of IT and Put Into Marketing

    The second change is "Identity Access" which allows marketers to query a users complete activity profile on your site and also look at their social information shared on other networks. The third change enables companies using social login to stay...

  6. Marketing to the Mindset: How to Match Social Content to User Intent

    They are driven by their desires to maintain a professional identity, make useful contacts, search for new opportunities, stay in touch, or keep up to the date to benefit their career. LinkedIn set out to understand how the social network...

  7. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    Create stories that are not just relevant to their needs but relevant to their identity too. When something works online within a certain social network or platform, it's worth doing again. The Model T of this new platform is the PS3.