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Identity Access

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  1. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    I think over 10 years, we're more likely to understand identity and to understand the social connections between people, but at least for the time being, we have to deal with the web as it is and what we are allowed to crawl and what we can easily...

  2. 8 Tips for Building Your Internal Content Marketing Strategy

    Once you identity that, you can focus on creating the content you need. Do you still have access to the old ones? It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only to let...

  3. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Authorship is another area where Google wants to improve, because tying an identity to an authorship profile can help keep spam out of Google. He suggests any sites utilizing infinite scrolling also have static links, such as with a pagination...

  4. Most Wanted Celebs Expose Searchers to Malware

    Such requests are a common tactic for phishing that could lead to identity theft. Don't "log in" or provide other information: If you receive a message, text or email or visit a third-party website that asks for your information—credit card, email...

  5. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Now that Google has been named one of the first three officially credentialed identity providers (along with PayPal and Equifax), there may be a new sheriff in town – at least a new deputy. Since the function of an identity provider under the...

  6. Future Forward - Shifts in the Digital Revolution at #SESLON

    In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning officer of advertising and online at Microsoft UK, focused on the changing web and the importance of context and...

  7. Google as Your Identity Provider: Where Are We Now?

    Pandora trusts my Identity Provider (IdP) and I am allowed site access. The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program, no longer a theory or a possible probability, the NSTIC is here...

  8. Gigya Aims to Take Your Community Data Out of IT and Put Into Marketing

    The second change is "Identity Access" which allows marketers to query a users complete activity profile on your site and also look at their social information shared on other networks. This takes IT departments out of the equation and gives...

  9. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    Many biases, including advertising, influence the sanctity of a business listing's identity - commonly a business' name, address, and phone number (NAP) - creating a challenge for developers trying to use this information to create an engaging...

  10. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    He owns a pair of normal running shoes, but feels like they don’t fit in with his new “caveman” identity. You can do this all in your head, but recruiting the body gives you access to more of your “gut” wisdom, your intuition and empathy.

  11. Majority of SMB Websites Fail to Provide Social Links, Contact Info [Study]

    Are You Competing with Your Own Business Identity? It is critical that companies are able to guide consumers seamlessly onto the next step, with readily available contact information and access to the type of information they are seeking at the time.