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Identity Access

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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Now that Google has been named one of the first three officially credentialed identity providers (along with PayPal and Equifax), there may be a new sheriff in town – at least a new deputy. Since the function of an identity provider under the...

  2. Google as Your Identity Provider: Where Are We Now?

    Pandora trusts my Identity Provider (IdP) and I am allowed site access. The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program, no longer a theory or a possible probability, the NSTIC is here...

  3. Gigya Aims to Take Your Community Data Out of IT and Put Into Marketing

    The second change is "Identity Access" which allows marketers to query a users complete activity profile on your site and also look at their social information shared on other networks. This takes IT departments out of the equation and gives...

  4. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    Many biases, including advertising, influence the sanctity of a business listing's identity - commonly a business' name, address, and phone number (NAP) - creating a challenge for developers trying to use this information to create an engaging...

  5. What J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects

    He owns a pair of normal running shoes, but feels like they don’t fit in with his new “caveman” identity. You can do this all in your head, but recruiting the body gives you access to more of your “gut” wisdom, your intuition and empathy.

  6. Majority of SMB Websites Fail to Provide Social Links, Contact Info [Study]

    Are You Competing with Your Own Business Identity? It is critical that companies are able to guide consumers seamlessly onto the next step, with readily available contact information and access to the type of information they are seeking at the time.

  7. Google+ Bowling: Real Life Bowling Rethought for Real Life

    Now we want to make Google, Google+, bowling, and you all better by including you, your relationships, your interests, your identity, your pet names, your passwords, your secret questions, our ads, your searches, your check-ins, your status...

  8. New Gmail, YouTube, Blogger Users Join Google+ by Default

    Gmail, Android, Chrome, search, ads, and YouTube are in the early stages of having deep support for your identity and your relationships. Eric Schmidt, in discussing the online identity ecosystem last year, said, "So the solution of course that we...