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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It is critical that you identify all potential stakeholders in the entire content marketing process prior to even starting the content ideation process to understand the feasibility of conducting such a campaign, as well as identify any issues or...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    These four areas of focus are known as "editorial pillars" and form the basis of every content ideation process for the team. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings...

  3. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    video (ideation/production/promotion), and viral content production/promotion. Measuring keyword success in SEO via a ranking report? Google looking more like a portal (a la Lycos back in the day)? No, it isn't the year 2000 all over again.

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    In the linkable asset topic ideation document, I usually identify traffic intent as high, medium or low intent, again pairing it with keyword opportunities, search demand and asset types. But if you're only goal is links, you really aren't...

  5. The Agency's Guide to Building Links and Expertise with Guest Placement Campaigns

    How involved can the client be in content ideation? Not every client or market is suited for such a campaign. This article will help agencies gauge the viability of a high/mid quality level guest placement campaign, as well as the scale of campaign...