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  1. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    video (ideation/production/promotion), and viral content production/promotion. Measuring keyword success in SEO via a ranking report? Google looking more like a portal (a la Lycos back in the day)? No, it isn't the year 2000 all over again.

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    In the linkable asset topic ideation document, I usually identify traffic intent as high, medium or low intent, again pairing it with keyword opportunities, search demand and asset types. But if you're only goal is links, you really aren't...

  3. The Agency's Guide to Building Links and Expertise with Guest Placement Campaigns

    How involved can the client be in content ideation? Not every client or market is suited for such a campaign. This article will help agencies gauge the viability of a high/mid quality level guest placement campaign, as well as the scale of campaign...