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What Is Your 'R' for ROI in Social Media?

So much so it encouraged them to invest fully into other social media projects, such as IdeaStorm and very active Twitter accounts. A few weeks ago I wrote "Can Social Media be Measured? There was a bit of debate among readers in the comments, so I...

by Liana Evans • Published September 28, 2009
Ideastorm • Jeff Jarvis • Osaka, Japan
Social Media Marketing 101, Part 1

They started Ideastorm, where people can post ideas and have them voted on. YouTube has about 258 million users, and more than 50 percent of them log in weekly. Facebook has about 101 million users with more than 50 percent who log in daily.

by Ron Jones • Published February 16, 2009