Last, but not least, Blair Vincent of Idearc Search Marketing wore a golden cape to promote Superpages.com over at the exhibit hall of SES San Jose 2009. Both SES San Jose 2009 and the Social Media & Video Strategies Forum got underway today.
Superpages.com Parent Idearc Media Partners with HelloMetro's Network of 1500+ .mobi Sites Idearc Creates Executive Council, Reorganizes Sales Division HelloMetro is hiring former print journalists to cover the news for 10 of their local sites.
Idearc CEO Scott Klein has announced the nine members of the new Executive Council. In addition to the new Council, Idearc is reorganizing their sales operations. Ferguson, a former Citysearch executive who joined Idearc in April, will focus on...
Idearc Media, which owns Superpages.com and publishes the Verizon Yellow Pages, has announced an advertising partnership with .mobi network HelloMetro. We have received great results in our current agreement with HelloMetro.com and the new...
For the first time in many years, Idearc's Superpages.com has fallen from the number one position, knocked off the hill by AT&T's Yellowpages.com. The local search marketplace continues to grow rapidly.
Former Citysearch CEO Heads to IdearcFormer Citysearch CEO Briggs Ferguson has been tapped to become President of Internet/Web products and pay-for-performance advertising at Idearc. Want a snapshot of the day's search marketing news?
Former Citysearch CEO Briggs Ferguson has been tapped to become President of Internet/Web products and pay-for-performance advertising at Idearc. I am excited about the opportunity to lead Idearc's Internet business," said Mr.
Marchex to Distribute Ads from Superpages AdvertisersAdvertisers who buy placements on Idearc's Superpages.com local search site will now be able to get the added distribution over Marchex's network of more than 200,000 vertically-focused local...
Krasilovsky noted that YellowBook's website wasn't really a priority at the company, and one line of business where Idearc had a strong lead. Local search guru Peter Krasilovsky of Local Onliner fame reported on Yellow Pages veteran Pat Marshall's...
Marchex to Distribute Ads from Superpages AdvertisersAdvertisers who buy placements on Idearc's Superpages.com local search site will now be able to get the added distribution over Marchex's network of more than 200,000 vertically-focused local...
Advertisers who buy placements on Idearc's Superpages.com local search site will now be able to get the added distribution over Marchex's network of more than 200,000 vertically-focused local sites, as well as more than 50 partner ad networks and...
Idearc Buys Switchboard, Other Assets from InfoSpace It was a year of growth, change, and maturation in an industry known for never sitting still. Blended and universal search, quality scores, social media, and personalized search results all...
Poynt Gives New Local Search Option for Windows Live Messenger UsersMultiplied Media has teamed with Idearc to deliver Superpages.com's full directory of local U.S.business listings over instant messaging platforms.
Multiplied Media has teamed with Idearc to deliver Superpages.com's full directory of local U.S.business listings over instant messaging platforms. Windows Live Messenger users have a new option for local search in the U.S.
Idearc's Superpages appears to be the most aggressive with its marketing strategy and timeline. This is largely due to the evolution of rich media advertising in online directories showcasing local merchant listings.
Idearc Buys Switchboard, Other Assets from InfoSpaceLocal search and directory publisher Idearc has acquired Switchboard.com and other directory assets from InfoSpace for $2 million in cash. We've collected all the search marketing news from...
Representatives from InterActiveCorp, AOL, Seevast, MySpace, and Idearc are among the 37 members that sit on the board of directors.but no Yahoos. One unintended consequence of the departure of Wenda Harris Millard from Yahoo is that Yahoo no...
Analysis: Idearc Buys Switchboard, Local Onliner Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
Analysis: Idearc Buys Switchboard, Local Onliner Patricia Hursh, Justin Sanger, and Matt Van Wagner made great presentations on the latest in local search and provided some excellent tips on helping businesses improve their local search results.
Idearc Buys Switchboard, Other Assets from InfoSpaceLocal search and directory publisher Idearc has acquired Switchboard.com and other directory assets from InfoSpace for $2 million in cash. Want a snapshot of the day's search marketing news?
